Can it really be true? Can your database drive your sales? One software vendor would like you to believe so. Salesforce.com has released a webcast that explains how you can use your existing customer data to generate sales. The webcast talks about the following issues:

- Transforming data into "actionable information" that can drive a sales force
- Sharing reports over the Internet, which cuts down on technology needs
- Creating more useful reports through Salesforce.com that could pinpoint more opportunities

To view the webcast, visit the Web Buyer's Guide website.