The little IT guy pays the bills that kill
Filed in archive Pricing on May 30, 2006
SMBs: The little IT guy pays the bills that kill:
It seems the big data center players are competing on price more than ever. Will that continue, and how do I best take advantage of this?
Steve answers (in part - to see the full answer, click through to the full article):
"...the people who really pay the price, per se, are the little guys. The big guys get to squeeze margins out of the vendors simply because of who they are and how much they buy. The little guy almost never gets that kind of leverage, and since all those vendors make hefty overall margins, it must come at the expense of the average Joe."
So, how do we best take advantage of price competitiveness? Answer: Be Bigger. Sucks to be the small guy, huh?
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Tags: vendor strategy
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