Storage Jamboree | Computerworld Blogs:

"There are over fifty storage system vendors. Six have over a billion in revenue, Ten have over 100 million in revenue. And a bunch of the others are marching torwards 100 million. Where is the "Cisco" of storage?"

Lots of vendors, lots of competition - in theory, that makes for good pricing.

Really, for those of us on the other side of the fence, it makes for more confusion - a greater need for standardised vocabulary, more education, more non-marketing content that we can make sense of.