Buying from resellers has its rewards

Filed in archive Planning/Strategy , Pricing , Vendor on February 18, 2006

Buying from resellers has its rewards:

Buying storage gear from the channel needn't be as dicey as you might imagine as long as you know what to look out for. Aaron D. Sawchuk, co-founder and chief technology officer of managed services provider ColoSpace Inc., in Rockland, Mass., talked with SearchStorage.com about his experiences buying from the channel and some of the advantages this has brought him in dealing with key suppliers.

Your channel/reseller helps you make the best possible decision because they know all the relevant information, and they're not biased towards a particular vendor or product range. In theory, at least.

If you think they're all like that, I'm wondering how you feel about the easter bunny...

A good reseller can save you time, effort, money, confusion and pain. A bad one can add it all back again.

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