
It really does matter where your operations are based. A new study conducted by CFI Group shows that customers who believed their calls were being handled overseas were 26 percent more unhappy with their service than those who believed their calls were being handled domestically. Worse, customers were almost twice as likely to take their business elsewhere.
So back to the US come the jobs, say the experts. According to a CRM News report, some call centers are already seeing a shift to US-based operations.