Using an energy saving design from Western Digital, Fabrik is shipping a 500 GB eco-friendly drive that uses bamboo as part of the design element. Complete list of cool features include:

• Made from bamboo and aluminum
• 500 GB
• power management
• minimal environmental footprint
• 100 percent recyclable case
• simplified cooling system
• energy star level 4 qualified power adapter
• shuts off when not in use
• low-power hard drive, saving 40 percent in power consumption
• reduced packaging with no extra materials used
• no manuals shipped

if this isn't the most eco-friendly drive I don't know what is